The art of caring

A question is currently baffling me.
That is,
"why do most people choose to care for people who don't care for them?"

It is painstaking to invest emotion, time, feelings, effort to someone who does not even recognize what you're giving up just to please them or make them feel that they are important.

The heck, those people might even have such thick skin that they won't even know or feel that you care.

Or maybe they do but they just don't give a damn.

Then hard and hurtful as it is, why do most people still choose the hard path?

Unanswered messages.
Cold treatment.

It seems you exist in a different universe and he/she is a supreme being not meant to stoop down to your level.

It sucks.
But still, you can't help but care.
And give a damn.

Yes loneliness is underrated.. And being rejected is more underrated.

Sometimes I think that people secretly want to get hurt and get rejected. Because who in his/her right frame of mind will continue to pursue someone who does nothing but make you feel inferior and good for nothing?

I guess that is just someone who is in love. And while the brain can rationalize and think logically, it is the heart that still dominates.

A heart that seems to love getting hurt so much. A heart that sees nothing but blind likelihood of having someone like you back. A heart that is a traitor when you think you have gone past any bitter stage and then return to its poor state again once in a while in the direst of times.

why do people choose to care for people who don't even care?

I guess the answer is just simple.
...because they really have no choice.